Corrugated: The Sustainable Packaging Material
According to the U.S. Environmental Protection Agency (EPA),
"Sustainability is based on a simple principle. Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations."
In current business practice, sustainability is understood to encompass responsible management of environmental, economic and social resources and impacts. Sustainability has become a critical business marketing and survival strategy, driven by public opinion, government regulation and dramatic changes in major retailers' purchasing criteria driven by increased consumer awareness.
The growing emphasis on sustainability has profound implications in packaging, which is subject to intense scrutiny and innovation. Some of the world's largest retailers now demand measurable improvements in packaging sustainability for the products they buy and sell to consumers.