The rise of e-commerce, information technology, and growing sophistication of consumer preferences and behaviors are converging to open a new frontier for brand owners. Today and in the future, corrugated packaging plays an increasingly important role in the branding, as well as delivery, of consumer products.

The corrugated box has long been used as a reliable, sturdy, economical shipping container. E-commerce raises the visibility of corrugated as more boxes are delivered to consumer homes and offices; this will continue to grow as consumers transition to more online shopping and less in brick-and-mortar stores.

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