When Attleboro, Mass.-based corrugated converter Abbott-Action, Inc., was introduced to a local brewery, it found the company was in need of a packaging refresh. Previously relegated to two-color flexo work, the brewery worked alongside Abbott-Action — one of the first companies in North America to install a single-pass, direct to board, digital corrugated printer — to give its packaging a needed facelift to stay competitive in the crowded craft beer market.
“By learning about us, the brewery was able to return to the original complex graphic design,” says Chuck Slingerland, Abbott-Action’s director of digital printing. “The single pass digital printer’s UV inks brought a vibrant life to the packaging that the original GCMI colors and flexo printing could not achieve. You can see how emotionally attached the brewer was to their product. Now the graphics and the packaging reflect the quality of the product they have.”
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