Just prior to Brandemonium 2017 in Cincinnati, Ohio, Sun Chemical and the Fibre Box Association (FBA) will co-sponsor a special event called “Reimagining Brand Communication” on October 9th from 3:30-6:30 p.m. at the American Sign Museum.

During the informative cocktail reception, a panel of industry experts will offer insights into the changing role of brands, explain how designing for brands has evolved, explore key design elements to consider when designing packaging, discover new ways brands can communicate beyond the package, and provide insights and trends in retail.

Presenting speakers at the event include:

  • Alison Gough, US Senior Analyst, Stylus,
  • Bill Donabedian, Co-Founder, Brandemonium,
  • Bryan Goodpaster, Senior Creative Director, Trends & Foresight, LPK,
  • Tim Bergwall, Group President, Grief Inc., and
  • Russell Schwartz, Chief Technology Officer, Sun Chemical.

Attendees will have the opportunity to participate in an interactive question and answer session with the speaker panel.

“Sun Chemical is excited to be a part of this first-ever premier kick-off event to Brandemonium and to participate with such a knowledgeable, insightful, and exciting panel of creative branding experts,” said Penny Holland, Vice President, Marketing, North American Inks, Sun Chemical. “With our Chief Technology Officer, Russel Schwartz, as a panelist, attendees will have the unique opportunity to learn about Sun Chemical’s innovative approach to providing customers with branding and packaging solutions.”

“Changes in consumer shopping habits, the rise of e-commerce, and recent advances in digital printing technology in the corrugated industry are converging to offer new opportunities for brand messaging and engagement with consumers,” said Rachel Kenyon, Vice President of the Fibre Box Association. “This event will provide a great overview of how brands can maximize the impact of their packaging by utilizing the newest and best inks, substrates and printing technologies, to better capitalize on an evolving retail landscape.”

To learn more about “Reimagining Brand Communication” or to reserve a spot at the complimentary event on October 9th from 3:30-6:30 p.m. at the American Sign Museum in Cincinnati, Ohio, visit www.bxpmagazine.com/communicating-the-brand.


About the Fibre Box Association

The Fibre Box Association (FBA) is a non-profit trade association that represents North American corrugated packaging manufacturers and strives to grow, protect and enhance the overall well-being of the industry by providing member-valued programs and services.

About Sun Chemical

Sun Chemical, a member of the DIC group, is a leading producer of printing inks, coatings and supplies, pigments, polymers, liquid compounds, solid compounds, and application materials. Together with DIC, Sun Chemical has annual sales of more than $7.5 billion and over 20,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at www.sunchemical.com.